5 Ways to Harness the Power of Brand Advocates
Last week, we outlined how you can identify your brand advocates. Now that you’ve found them, how do you harness the power of brand advocacy and grow an army of brand advocates? In a word, engagement....
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3 Tools for Creating Stunning Social Media Images
Every marketer knows that visual posts receive more engagement. In fact, there is evidence that people will make quicker purchasing decisions when a promotion includes an image. Makes sense right?...
View ArticleUsing Social Media as a Competitive Analysis Tool
Today, lots of companies are involved in social media, wooing likes, pluses and follows all in the name of building an audience and growing their market share. But the closer brands get to their...
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Want Your Posts to Stand Out? You Need Images.
Content is king, everybody knows that. Therefore, marketers produce a large amount of content. And who could blame them? Search engines place a high importance on content, and perhaps more importantly,...
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Social Meta Tags: The New Optimization
Sure, you’ve optimized your website for search, but have you optimized it for social? When you include social meta tags in the code of your website, you tell the social networks precisely which content...
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Tips for Engaging Social Media’s Increasingly Mobile Audience
The social audience is increasingly on-the-go. While many marketers think this means smaller screens and bite-sized information, optimizing the social-mobile experience goes way beyond screen size. In...
View ArticleSocial Media Tracking Metrics: What Should I Be Tracking?
It’s often said that the true value of social media marketing cannot be qualified in dollars and cents. While this is true to an extent, it can be frustrating for marketers and other social media...
View ArticleHow to Use GIFs in Your Ad Campaigns
Lately quite a few people have been asking about other advertising capabilities on social media beyond images or videos. This question brought me to GIFs, an animated type advertisement that some...
View ArticleIs Influencer Marketing a Good Fit for Your Business?
The enormous popularity of social media has opened the door for more people to gain an audience of followers and fans around the world. With this shift, it is now possible for marketers to sift through...
View ArticleLeveraging Social Channels for Email Database Growth
As marketing budgets continue to shift away from traditional marketing, the digital capture of customer and prospect information is crucial to connecting with them online. The use of digital channels...
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